Saturday, March 26, 2011
Starbucks Sees Success With Mobile Payments
Mobiledia: Starbucks today said over three million customers have used its mobile payment system since its launch in January, giving an early hint of the enormous potential of e-wallet technology.
The Seattle-based company said its "Starbucks Card Mobile" app, which accepts mobile payments from iPhones and BlackBerrys at its 6,800 outlets in the U.S., is now "the nation's largest mobile payment network," according to Brady Brewer, the coffee retailer's vice president.
With the app, users can add credit on Starbucks gift cards using PayPal or a credit card. Then, pay for drinks by bringing up a barcode on the screen and holding it in front of a reader at the register.
Starbucks is one of the first companies to develop a simple solution to the mobile-payment problem, and its popularity is an early indicator of consumer demand for e-wallet technology. In fact, several major players are clamoring to get a piece of the expected $1.13 trillion industry, including Google, Apple, wireless carriers and established credit card companies.
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