Irish low cost air carrier Ryanair seems to be taking a page from Spirit Airlines’ marketing playbook. Spirit Airlines has become known for their advertising parodies of Rod Blagojevich and AnthonyWeiner, among others. Ryanair's ads ran in UK papers over the weekend offering low fares for customers who are “hacked off with hire fares,” alongside a photo of Rebekah Brooks gesturing: “I’m outta here with Ryanair”.
Brooks resigned her job as chief executive of Rupert Murdoch’s News International as pressure mounted over her alleged role in the phone-hacking scandal that shut down the 168-year-old tabloid News of the World.
Last year, Ryanair was forced to issue an apology to easyJet after running an advert in the Guardian and Daily Telegraph which portrayed easyJet’s boss as “Pinocchio” for misleading customers by not revealing its on-time performance figures.