Wednesday, July 20, 2011

McDonalds to Supersize for London Olympics

Daily Mail: Hungry London 2012 Olympic spectators look set to pile on the calories when the world's biggest McDonald's opens in time for next summer's games.

Having worked up an appetite, Olympic ticket holders will be able to feast on Big Macs and fries, served up at the Supersize two-storey outlet, set to open at Stratford's Olympic Park site.

The 3,000-square-metre restaurant will dwarf the other 32,000 stores across the globe, and will be one of FOUR McDonald's, including one located in the athlete's village.

The junk food retailer is set to employ 470 staff, who will serve an estimated 50,000 Big Macs and 100,000 portions of fries during the games, and make an additional 30,000 milkshakes.

The fast food outlet's UK chief executive Jill McDonald has called the announcement 'hugely exciting.'

Meanwhile, Olympic chiefs have moved quickly to reject claims that the new McDonald's will deter from aims to promote a healthy and active lifestyle, which London chiefs have been pushing since winning the Olympic bid.

A member of the Olympics team told the Daily Mail: 'McDonald's has been a committed Olympic sponsor and has a wide range of programs to encourage people to keep fit.

'There will also be a wide range of foods available to members of the public.'

The fast food chain are set to announce details of their new flagship store today.

Next year's London Olympics will be the ninth consecutive games where McDonald's has acted as the event's official restaurant and the only branded food service retailer feeding the athletes.

In April, McDonald's reported a soar in global profit of $1.2bn (£730m), up 10.9 per cent from the previous year with revenue rising by 9 per cent to $6.1bn.

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