Road.cc: This weekend’s two-day closure of a major freeway in Los Angeles has been dubbed by locals, with predictable understatement, “Carmageddon.” Interstate 405 is one of America’s busiest highways but it will be closed for 53 hours on July 16 and 17 while part of the Mulholland Bridge above it is demolished.
With around half a million traffic movements on the road on a typical July weekend, the airline JetBlue spotted a nice little promotional and marketing opportunity and scheduled two return overthe405 flights for July 16 between Los Angeles' Long Beach Airport and the nearby Bob Hope Airport in Burbank, for just $4 each way.
As Bikebiz reports, spotting their own promotional opportunity, Wolfpack Hustle, a loose amalgamation of fixed gear, track and road bike riders who get together for a weekly Hustle Ride, have challenged JetBlue to a race to see if their riders could beat the flight, door-to-door.
With the gauntlet thrown down and news of the potential pedal vs jet power challenge going viral, JetBlue, perhaps reluctantly, accepted.
With a flight distance of around 30 miles, JetBlue have scheduled a flight-time of 45 minutes for their overthe405 flights, but added to that will be time spent on check-in and airport security procedures as well as the time is takes to get to and from the airports by car from pre-determined points.
"We're helping Angelenos get over the gridlock altogether and enjoy the Valley or the beach, their favourite soccer match or a food festival, without having to brave the traffic jams to get there," said Mark Rogers, JetBlue's L.A. marketing manager.
Wolfpack meanwhile have assembled their A Team and tweeted: “Mulling over routes. No big. Just deciding how scenic the ride should be,” with a degree of confidence that suggests they feel this one is in the bag.
Either way, the race should be a true, real world test of whether a bike journey can be quicker than a commercial flight across a major metropolis.
Twitter users can follow developments with the hashtags #raceajet #flightvbike #carmageddon #OverThe405.
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