Sunday, May 22, 2011

Comfort Inn to Modernize Image

USA Today: The Comfort Inn and Comfort Suites chains are ready to swap their older look for a spiffier, contemporary style that better resembles Pottery Barn.

There are more than 2,600 Comfort Inn and Comfort Suites locations around the world. Choice execs made the announcement about the new designs at its Boston annual convention Thursday.

Like the Holiday Inn-brand overhaul over the last few years, Choice's revamp for the Comfort brands includes changes that customers will see from the moment they arrive to the time they check-out.

ARRIVAL: Each hotel exterior will get a new signature entry with warm inviting lighting.

LOBBIES: Expect contemporary furnishings that can be moved around, dark wood-look flooring. You'll also find a fireplace. Expect a business center and free Wi-Fi in the lobby. In new Comfort Suites, expect a two-story lobby with a convenience shop and revamped fitness center.

CHECK-IN: Expect a new front desk and, behind it, a "welcome wall" that features an earthy stone.

IN-ROOM LOOK: In Comfort Inns, expect neutral tones with contemporary, jewel-tone accent colors. Bathrooms will go for today's popular spa look. Yuo'll also find flat-screen TVs. In new Comfort Suites, expect rooms to be a bit more plush with larger showers, signature sectional sleeper sofas and ottomans, and in-room refrigerators and microwaves. Beds will have white triple sheeting. New headboards will contain wall sconces, outlets for recharging mobile devices, and individually controlled LED reading lights.

Choice's goal with the new designs is to "give guests the environment that truly felt like a home away from home," Christina Williamson, the Comfort brands' senior director of brand planning and management said in a statement. The company had created the Comfort Inn brand in 1981, followed by Comfort Suites.

No comments: