*** PLEASE VISIT OUR NEW AND IMPROVED NEWS WEBSITE. CLICK HERE

Friday, September 9, 2011

Ben & Jerry's Unveils "Schweddy Balls" Ice Cream

Vermont's Ben & Jerry's has unveiled a new ice cream flavor based on a 1998 skit on NBC's Saturday Night Live starring actor Alec Baldwin. The name: "Schweddy Balls."

The company known for provocative or progressive themed names for its products said the latest creation is a tribute to the SNL skit in which Baldwin plays a baker named Pete Schweddy who is trying to market his rum balls, popcorn balls and cheese balls as "Schweddy Balls."

"I don't think it's shock marketing," said Sean Greenwood, a spokesman for the company, a unit of Netherlands-based Unilever N.V. "It isn't 'Let's try to put a dirty name on a pint and sell it' but 'Let's try to put a tie on a show that's been running for 37 years.'"

The flavor, which mixes vanilla and rum-flavored ice cream with fudge-covered rum balls and chocolate malt balls, will be available through the end of the year.

Video:

No comments: