London Olympics to Include Recycled Uniforms

Metro.co.uk: Sports giant and sponsor for the London 2012 sportswear, Adidas, hopes that using the recycled content will make the Games 'sustainable'. Buttons, polyester and cotton for clothing will be from recycled materials, and there are plans for a special shoe to be made too.

Adidas also plans on making drinking bottles, which it claims will be the first 100% recycled bottle in the world. Chief executive Herbert Hainer said: 'Every product within the volunteer staff and the torch relay and within the village will have recycled material.'

German sportswear maker Adidas is also hoping that the team GB uniform, which will be designed by Stella McCartney, will become a must-have item for Olympics goers. Miss McCartney, daughter of former Beatle Sir Paul, is creative director of the Adidas Team GB ranges, and will oversee the design of the athletes' kit and fan clothing.

Mr Hainer thinks it will do well. He said: 'I have seen the prototypes already and I think what she is designing is truly phenomenal.'

The sports firm is investing £100m ($144 million) into the Olympic Games in London next year, and hopes the merchandise will generate £100m of sales, and will help it steal market leadership from rival Nike. Mr Hainer added: 'We want to achieve market leadership in the UK by 2015 at the latest. The Olympics is definitely a pillar for that.'

Adidas is kitting out the host nation's athletes with gear designed by Stella McCartney and also making the official London 2012 sports apparel merchandise for sale in the UK, which will not feature the group's three-stripes logo.

As official sportswear partner, Adidas will also provide clothing for the athletes to wear in the Olympic village and for volunteers.