"Orbitz is continuing its tradition of innovation by integrating with Facebook to make the search and book experience for travel more like the actual experience of travel - social, interactive and fun," said Sam Fulton, Senior Vice President, Retail, Orbitz Worldwide. "With the new Facebook Send button, travelers can easily share and solicit feedback on hotels from relevant friends or groups, which ultimately leads to making a more confident and informed choice."
The Like button lets you share worthwhile things with all of your friends. The new Facebook Send button is designed for things that you may want to share only with specific individuals or groups, but not broadly with all your friends. It allows you to send messages directly to a friend's Facebook inbox, email or to multiple friends within a Facebook Group.
Here is an example of how the Facebook Send button works on Orbitz: Travelers planning a summer getaway to Las Vegas with a group of friends can look at individual properties, hit the Facebook Send button to message or post those options to an individual or group via Facebook or send to their friend's email. Friends can then view a full description of the hotel property on Orbitz – including room rates, photos, maps and reviews -- and discuss as a group on Facebook before selecting a hotel.
For more information on the new Facebook Send button visit, http://blog.facebook.com/
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