USA Today: To beef up its sports content in time for the football season, Virgin America is adding more network channels to its in-flight entertainment system.
The California-based airline, which is one of the few carriers to offer seatback TV for domestic flights, says the NFL, college football and other sports games televised on NBC and FOX in the New York area will be broadcast live starting this month, adding to its current broadcast of ESPN and CBS content.
The channels are part a new lineup of satellite TV and movie programming being rolled out in its Red in-flight entertainment system. "In addition to more eclectic content, our travelers have been asking for more live sports and news," says Virgin America CEO David Cush.
In adding four new stations - NBC-NY/WNBC (live), FOX News (live), TBS (live) and FOX-NY/WNYW (live) - it'll broadcast 24 channels.
The Red system also provides more than 35 on-demand films, 3,000 audio files and video games.