Irish low-cost air carrier Ryanair has taken aim at French actor Gérard Depardieu in its latest controversial ad. The airline is promoting £9.99 fares on its website homepage for passengers “Pissed off with high fare airlines...” alongside newspaper headlines about the recent incident in which Depardieu was escorted off a CityJet flight after allegedly urinating on the cabin floor before take-off.
The carrier is known for lampooning celebrities and publishing controversial ads including one featuring a model dressed as a schoolgirl accompanied by the words "Hottest back to school fares". Ryanair ran the ad in two Scottish and one UK-wide newspaper. After receiving 13 complaints, the advertisement was widely reported by national newspapers, generating more free publicity for the airline.