Wednesday, August 31, 2011

World's First Transformers Ride to Open in December

eTravelBlackboardAsia: Universal Studios Singapore announced that it will debut the world’s first TRANSFORMERS ride this December, allowing its guests to be among the first to experience the blockbuster theme park attraction, aptly named TRANSFORMERS The Ride.

Based on the iconic brand from Hasbro and the popular film franchise directed by Michael Bay, who is also the creative consultant for the thrill ride, it will tell an original TRANSFORMERS tale using realistic high definition 3D media, sophisticated visual effects, and one of the most elaborate roaming flight simulator systems ever integrated into a ride-car vehicle.

Setting a new standard in immersive theme park attractions, TRANSFORMERS The Ride brings to life the story of the battle between the heroic AUTOBOTS and the villainous DECEPTICONS. Guests will be transported into the world of TRANSFORMERS as members of the Human-AUTOBOT alliance called N.E.S.T., giving them the chance to ‘Live The Movies™’ and putting them right in the thick of the action protecting the Allspark from the DECEPTICONS.

Mr. Dennis Gilbert, Senior Vice President of Attractions at Resorts World Sentosa, said: “The extension of the TRANSFORMERS movie franchise into a theme park thrill ride is an exciting part of the natural progression. This blockbuster, which made waves around the world with its stunning special effects and non-stop action, is the perfect recipe for a dynamic, thrilling theme park ride like none before it.”

Mr. Mark Woodbury, President of Universal Creative, said: “This ride is truly one of a kind, pushing the boundaries of hyperrealism. We are proud to continue the traditions of partnering with filmmakers to bring movie magic to our attractions. Working with the immensely talented director Michael Bay as the ride’s creative consultant has been extraordinary. TRANSFORMERS The Ride will tap into the larger-than-life characters and deliver an epic ride experience of a lifetime, thrilling guests from around the world when it opens at Universal Studios Singapore in December 2011 and Universal Studios Hollywood in Spring 2012.”

Licensed from Hasbro, Inc. and in association with Dreamworks SKG, the attraction also enlisted the award-winning Industrial Light & Magic (ILM), a division of Lucasfilm Ltd., which created the visual effects for the movie franchise, to produce ground-breaking visionary special effects and 3-D images exclusively for the ride.

TRANSFORMERS The Ride at Universal Studios Singapore, Southeast Asia’s first and only Universal Studios theme park, will reside in the Sci-Fi City zone, which is also currently home to the world’s tallest dueling roller coasters – Battlestar Galactica: Human and Battlestar Galactica: Cylon.

A brand new blog dedicated to everything TRANSFORMERS The Ride has also been set up as a one-stop destination for the latest information, updates, behind-the-scenes stories and sneak peeks of the attraction, at http://tftheride.rwsentosablog.com.

Guests who wish to experience TRANSFORMERS The Ride this December can contact their preferred travel agents for the best deals to Resorts World Sentosa and Universal Studios Singapore, or visit www.rwsentosa.com to make their reservations.

TRANSFORMERS, the first in the film’s trilogy, debuted in 2007 and garnered three Academy Award® nominations. The first sequel, TRANSFORMERS: Revenge of the Fallen, opened in 2009 and earned an Academy Award® nomination. The third film in the franchise, TRANSFORMERS: Dark of the Moon, opened on 29 June 2011 with stellar box office results worldwide. The three TRANSFORMERS films were directed and jointly executive produced by Michael Bay and Steven Spielberg, and released by Paramount Pictures. Spielberg also serves as creative consultant to Universal Studios Singapore.

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