The state Office of Tourism hopes its new "Roam Free" ads and its "Forever West" brand will create a much broader sense of what Wyoming truly is and what the state has to offer. Tourism Director Diane Shober says the new ads were designed to bring out the wildness and beauty that still lives in Wyoming, and to encourage tourists to experience its magnificence by roaming free.
The Gillette News Record reports the state tourism campaign includes three new prints, two televised ads, online outreach programs and an interactive website featuring Wyoming road trip possibilities.
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