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Wednesday, June 15, 2011

London 2012 Olympic Torch Design Revealed

MediaBistro: We know you’ve all been chomping at the bit to see photos of the 2012 Olympic torch after we told you back in March that design super group Edward Barber and Jay Osgerby had won the commission to create it.

Well, as the old saying goes around here at UnBeige HQ: Ask and you shall receive…but only after at least five months have passed. Late last week, the mouthful of an organization, the London Organising Committee of the Olympic Games and Paralympic Games, released images of and information on the first prototype of the torch.

Looking something like a solid gold mesh tank top for an emaciated, long torso’ed and limbless athlete, it features 8,000 circles, which apparently offers “a lasting representation of the Torchbearer stories of personal achievement or contribution to their local community that will be showcased with every step of the Relay.” Said relay will begin next May and if you want a shot at carrying it, or know someone who is good at holding things and running, here’s where you can nominate yourself or others.

And here’s footage from its unveiling:

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