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The country’s biggest independent accommodation group has almost 300 member hotels in the UK, each equipped with unlimited high-speed internet access at no extra cost.
The company claims it will save its guests nearly £30m a year by not charging them for the use of the internet, and is urging other chains to do the same based on the premise that free internet access would give a major boost to the hotel industry and UK businesses.
Hotels that ditch internet fees could experience a surge in interest levels, particularly among business travellers. Tim Sander, Research Director at BDRC Continental and editing author of the annual British Hotel Guest Survey told TravelMole: 'The importance of the internet offering in hotels has surged in recent years. For business travellers it has developed into a major factor, stating that the provision of the Internet is important when choosing a hotel.'
He went on to say that free Wi-Fi was more important to business travellers than the brand of hotel.
It seems there may be a direct correlation between a hotel's star rating and prices charged for internet access. At the five-star Ritz Hotel in London, for example, guests can expect to pay an eye-watering £26 for just 24 hours of access.
He went on to say that free Wi-Fi was more important to business travellers than the brand of hotel.
It seems there may be a direct correlation between a hotel's star rating and prices charged for internet access. At the five-star Ritz Hotel in London, for example, guests can expect to pay an eye-watering £26 for just 24 hours of access.
Learn more about Best Western's campaign at www.bestwestern.co.uk/freeInternet
So which hotels will let you surf for free, and which will leave your check-out bill considerably higher? We asked some of the biggest hotel operators to come clean over how much they charge for internet access.
W Hotel London: Expect to pay £5.95 per hour, £14.95 per 24 hours, or £38 a week
Premier Inn, nationwide: If a customer requires Wi-Fi they may purchase vouchers costing £5 per hour, £10 for 24 hours or £15 for the whole week
Radisson Edwardian, nationwide: Free wireless internet
Travelodge, nationwide: £5 for 1 hour, £10 for 24 hours, £20 for 1 week
Hilton Hotels: Most Hilton Hotels in the UK charge £15 per 24 hours for Wi-Fi, but prices may deviate from this depending on location
Marriott Hotels: Again, charges vary slightly across the UK, but most charge £15 per 24 hours for use of the internet in rooms. Prices vary slightly per hour as well – expect to pay £6 an hour at the Manchester Marriott Victoria and Albert Hotel, and £5 at the Marriott Hotel in London’s Grosvenor Square, for example.
Ritz Carlton London: A whopping £26 for 24 hours
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